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Auto Show Kickoff

We are here at the press breakfast waiting for the Auto Show kickoff. We’ll hear about the Nielsen Global Automotive Advertising Awards and listen to Mark Schienberg, President of the Greater New York Automobile Dealers Association, followed by Matt Davis, Co-chair of the World Car Awards.  Lastly, we’ll hear the Keynote speaker, Mark Fields, the Chief Operating Officer for the Ford Motor Company.

Have a question for Mark Fields? #NYIASAskMarkF

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The automotive ad of the year finalists are:
Hyundai’s The Walking Dead
Dodge Ram’s Farm
Volkswagen Get Happy
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With the award going to Farm, a beautiful look into America’s backbone, the farmer.

Ram Trucks Super Bowl Commercial Farmer: http://youtu.be/rBsWYcWwpr4

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Mark Schienberg speaking

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Matt Davis introducing Mark Fields

We asked Mark Fields if “Mark, with the new global platform, are there any new models we can look forward to for 2016 and beyond? #nyiasaskmarkF”
Will he answer us?

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Mark Fields recalls the 1964 World’s Fair “One of the biggest showcases of innovation” and looks to apply the same level of new innovation to Ford’s global strategy.

Bill Ford and Mark Fields will reveal a special edition Ford Mustang at 9:45!

Ford is committed to making Lincoln a world leading luxury car brand… through great products and treating customers right

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Written by Hansen

The engineer amongst the crew, Hansen once built a mini baja car with his bare hands. Hansen had the opportunity to join Honda’s R&D team in Ohio but chose the life of the east coast and the defense industry instead. A die hard auto enthusiast he religiously follows the auto industry and loves long walks in the auto shows.

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