They scuttled off all the cars from this mornings World Car Awards presentation so they can make room for the Dodge presentation, and so far they have the roomiest hall for a reveal.
They’re opening with a video of a bunch of gritty old folks telling you to be a man and a bad boy, to live fast and never forget where you came from. This attitude is necessary for a reveal of the new Challenger.
Like almost all car companies in this show, they’re integrating more and more high tech in their cars. Dodge claims that “Technology is a Muscle” and this mantra is inline with Dodge’s mentality towards Muscle cars.