All New Lincoln Continental

The all new Lincoln Continental is here. Ford laid out a plan to launch 4 vehicles in 4 years. This is the fourth vehicle launched and preceded by the MXZ, MKC, and the MKX.


Ford plans on increasing its foothold in China by expanding its Lincoln’s dealer presence to over 60 locations. The full size luxury car segment is the largest and most important in China. Ford and Lincoln is focusing on its Elegance, Beauty, and “Quiet Luxury” design strategy to serve this quickly expanding market segment.



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