KIA has been a serious automotive contender for the past few years. Their emergence with Hyundai has placed the South Korean automotive brand squarely in the hearts and minds of Americans as they plop down their hard-earned cash at the dealership.
Since 2009 KIA has produced 20 new or redesigned models, effectively altering the perception of the brand. Sales are impressive as a result of the Optima and Soul models as it accounted for over half of all of its sales last year.
Today they revealed the new Optima. KIA hopes to continue the astonishing sales trend With this redesigned model. When they released the Optima in 2010 they managed to sell 25,000 models while selling 160,000 last year!