Ford vs. Ferrari has quite the history. The Ford GT40 was the byproduct of a business deal gone sour when Ferrari walked out last minute. Like a lover scorned, Ford decided that if they couldn’t buy Ferrari, they should build a car and crush Ferrari at their own game, and BOY did they! In the late 60’s Ford took home the victories, making them the first American company to win a Le Mans title.
Now it seems that Ford is copying Ferrari in another way: vetting their customers before letting them buy the new Ford GT. According to Raj Nair, Ford’s Executive Vice President of Product Development, and Chief Technical Officer:
We want to prioritize people who are going to care about the car, keep the car and drive the car.
This means that Ford wants to ensure people don’t just buy these Ford GT’s and immediately resell them for a premium. Nor do they want buyers to keep these 600 horsepower behemoths locked away in museums.
According to The Detroit News, this will be enforceable by having applicants of the Ford GT program sign a legal document. The application process is also quite probing, that it asks about how many Fords they have bought in the past and how active they are on social media. I guess Ford needs all the press they can get considering how unreliable these GT’s were during the Rolex 24 at Daytona.
So if I can talk to Ford for just a second… Listen, have you seen how amazing your Ford GT looks? You have designed an AWESOME vehicle. There is no doubt that it will smash records and be a force to be reckoned with everywhere. So what if it sits in a museum somewhere or gets resold to an Arab prince for an insane price. Your car WILL grab attention and it WILL be highly sought after. If you’re just looking to make sure the car gets driven, well I know at least three people, myself included, who would gladly volunteer and give you feedback and social media coverage.
(Source: The Detroit News)