Ah the battle for electrons. It’s very amusing.
If you don’t know who Tesla is, you’re probably not into cars, or space travel, or rockets. That’s a pretty broad spectrum, but the chances are you’ve heard of them. If not, maybe you’ve heard of Tesla’s Billionaire founder Elon Musk who started PayPay. Either way, there’s a very good chance you know what they’re trying to do: electric cars for the masses.
With the Model 3 announcement, Tesla brought lines of people around their stores that you’d usually only see for a new iPhone launch. It was chaos and the best possible result imaginable for the car maker. This didn’t sit well with other car makers or their dealers, who have been fighting Tesla tooth and nail about their direct-to-consumer approach. So much is Tesla hated that BMW is now targeting them directly with the new ad. It’s essentially the nicest way possible to say, “go f*** yourselves, we’re in the electric car market too.”
It’s a great ad, but BMW doesn’t have nearly the range or engineering prowess in the electric marketplace that Tesla does. Still, it’s a funny ad and shows that Tesla isn’t the only player in the game.