Over the past 20 years NASCAR’s popularity has sky rocked. NASCAR has gone from a largely regional sport to one of the world’s largest spectator sports. With that the sport has evolved. As the sport grew it had to adapt to its growing fanbase and public perception. The tobacco sponsorships are gone, bowing to the negative public opinion on tobacco products. So good-bye Winston and hello Monster Energy. However at its heart NASCAR’s popularity is the way it appeals to the blue-collar American.
NASCAR has evolved so much that they’re even letting women race! I know! How amazingly progressive of them. One of the lady drivers is Leilani Munter. She is set to embark on a brand new ARCA (one of NASCAR’s lower divisions) season with a brand new sponsor. However, I’m not entirely certain NASCAR attracts the demographic the sponsor is looking for. The sponsor in question? Vegan Powered. Yes that kind of Vegan, and it is the first of its kind in any racing series in the world. No racing car has ever been Vegan-Themed.
— Leilani Münter (@LeilaniMunter) January 3, 2017
Now, I don’t know much about Veganisim apart from the fact that it sounds absolutely awful. Vegan Powered describes their sponsorship as, “Designed for speed and designed to bring a powerful vegan message to millions of race fans on and off the track.” Who exactly? NASCAR fans? They’re not exactly eager to live the vegan lifestyle. Go to any American sporting event, the tailgaters in the parking lot are grilling enough meat to make these people go fetal in a puddle of their own tears. Not sure they thought this whole thing through.
So join me in rooting for this team to safely finish dead last in every race it competes in. This way they can take their vegan message to someone who actually cares about it. Most race fans are pretty set in their ways, and you sponsoring a car will not change their opinions. Maybe, MAYBE, if you sponsor Dale Jr, people might actually pay attention for a hot minute. Then most likely go right back to consuming large quantities of beer and red meat.