Hansen
On the second day of the 2014 NYIAS It is Subaru’s turn to reveal the all new 2015 Subaru Outback. While waiting intently in the basement of the Jacob Javits center we are presented with some interesting tidbits from the Subaru folks:
-“95% of Subaru vehicles built in the last 10 years are still on the road today.”
-“Subaru models with EyeSight get the highest possible score in IIHS front crash prevention tests.”
Subaru has one of the friendliest countdowns in the show. None of that epic, base drum, Inception style countdowns for Subaru customers.
Subaru Outback came out 20 years ago with over 5 generations of the outback. The U.S. is the biggest market for Fuji Heavy industries. In 2008 they sold 288,000 and by 2013 Subaru sold 425,000 and are now targeting 460,000 units this year.
The new Outback model stands on top of the Subaru’s crossover market. For this iteration they promised not to mess with success, “has not forgotten its roots, but is reaching for the stars.” Made for living in the outdoors and urban jungles, there were two reveals: one in an outdoor setting and another in an urban scene.
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