Gregson Mathe
Porsche is on a bit of tear in recent years. If you haven’t been following along, Porsche upped their volume game with the Cayenne and now smaller Macan SUVs. These two autos have propelled Porsche to beating their goal of 50,000 units a whopping three years ahead of schedule. While 50,000 units doesn’t seem like a very big number when you think about other automakers like Honda or Toyota, consider that Porsche isn’t a volume manufacturer and is still sports car minded. That’s very impressive.
Last year, according to the fantastic website GoodCarBarCar, Porsche sold exactly 51,756 units in the US. To date this year they’ve sold 44,752 not including this month (November). And they expect to beat last year’s numbers.
After reaching its goal of 50,000 units in the United States in 2015, three years ahead of schedule, Porsche is set for its seventh straight year of record sales.
That’s despite the luxury class being in decline, as well as all its nameplates, bar the Macan and Cayman, falling, too, mainly due to them being replaced or redesigned.
Also, according to those figures, that would be the 7th year running that Porsche has beaten it’s sales record. Staggering. Porsche continues its roll and guess what? They think they’ll beat it again in 2017.
Porsche Cars North America CEO Klaus Zellner told Autonews that, with the new line-up, he is confident the company will achieve even better results in 2017.
The Porsche executive expects the Panamera, which in contrast to its predecessors has received raving reviews, revamped 911 and 718 Boxster and Cayman to improve significantly next year. “We are fortunate to have the right product and the right sales organization to detach from the overall decline”, Zellmer said. “Our plan, incorporating the new Panamera that will be out in January in our dealerships, suggests we can have another year of record sales.”
Odds are in their favor there. I think they’re right.
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