Toyota GR Cup to debut under SRO banner in 2023

Earlier this spring we heard that Toyota Gazoo Racing North America (TGRNA) would be creating the GR Cup, their own single make racing series, and now we have details.

Today they announced that beginning with the 2023 season, the GR Cup will be sanctioned by SRO America, the established leader in GT racing for the past 30 years. The GR Cup will offer affordable competition in 14 events over seven prestigious circuits across the US with the goal of helping to reinforce and validate the track inspired engineering bred into every Toyota GR vehicle.

With the help of several great partners that have teamed up with TGRNA for this special and unique series, the GR Cup will offer participants one million dollars in total purse and prizes. While the racing will be the most exciting feature, each event will be host to the ultimate, like-minded car enthusiast environment. From first class, exclusive hospitality to partner sponsored displays, it will be a celebration of car culture and motorsports.

And on that note, Toyota Gazoo Racing North America is proud to welcome their founding partners Mobil 1, Continental, Crescent Tools, Gearwrench, Yahoo, Racing Spirit, JBL, OMP, and Stratasys to the GR Cup.

As stated, the GR Cup will be a single make, or one make, racing series, meaning all drivers will be competing using identical, homologated, cars from the same manufacturer. In this case, the cars will be the GR86 and to transform from the stock GR86 to the GR86 Cup car, the cars will be sent to TRD’s brand new, state of the art facility in Mooresville, North Carolina. There they will be fitted with Bosch engine management, custom Borla exhaust, SADEV 6-speed sequential transmission, Alcon brakes, JRI adjustable shocks, OMP safety equipment, roll cage, carbon fiber rear wing, 22 gallon fuel cell, TGRNA designed MacPherson strut, Stratasys custom bodywork, a TGRNA designed splitter and more. Vehicle pricing and track locations will be announced this summer.

Some may wonder why go to all these efforts, but the answer is simple. It’s not only to for the fans of Toyota and the GR brand, but on a bigger scale, the learnings on track allow for Toyota engineers to make every road vehicle the best they can be. And let’s be honest, a new racing series being born, is always a positive.

For those interested in being added to the sales list for the race car, email GRCup.Sales@Toyota.com.