All New Lincoln Continental

The all new Lincoln Continental is here. Ford laid out a plan to launch 4 vehicles in 4 years. This is the fourth vehicle launched and preceded by the MXZ, MKC, and the MKX.


Ford plans on increasing its foothold in China by expanding its Lincoln’s dealer presence to over 60 locations. The full size luxury car segment is the largest and most important in China. Ford and Lincoln is focusing on its Elegance, Beauty, and “Quiet Luxury” design strategy to serve this quickly expanding market segment.



Written by Hansen

The engineer amongst the crew, Hansen once built a mini baja car with his bare hands. Hansen had the opportunity to join Honda’s R&D team in Ohio but chose the life of the east coast and the defense industry instead. A die hard auto enthusiast he religiously follows the auto industry and loves long walks in the auto shows.


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