Finally A Good Car Commercial

Here at Shifting Lanes, we’ve been quite harsh on the current crop of car commercials. None of them have been enjoyable to watch or captured our attention. That is until we saw Volvo’s latest ad. The lovable Swedish auto manufacturer has given us hope in car commercials with their new S90 ad set to Walt Whitman’s poem, Song of the Open Road.

Commercials don’t have to be about raw facts and instead can evoke a strong emotional connection with a story and who better to tell that story than Walt Whitman. The poem, Song of the Open Road, focuses on the road’s ability to bring people together and offer adventure to all who seek it. It promotes the quest for new experiences and instead of staying in one place for too long challenges you to go out and seek adventure.

This is the beauty of owning a car and Volvo believes their new S90 sedan will take you where ever your road will lead you.We don’t need actors telling us X car looks like Y car, instead, a simple reminder of the power of the automobile is more than enough to rouse an emotional response in all of us.

Written by Chris Okula - Contributor

Chris was raised on Top Gear and automotive magazines, which still

dominate most of his free time today (he is not a fan of the new

TopGear). After he graduated from Desales University, Chris started his career in the pharmaceutical industry, but missed writing which lead him to the creation of his own automotive blog. This blog lead him to work with Road & Track and now as a contributor here at Shifting Lanes. In his free time, Chris is constantly on the popular automotive auction site, Bring a Trailer, as well as Craigslist looking for ways to destroy his savings account and skip student loan payments.


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